OTI Group Branding Journey

In a world of branding and visual identity, it is not always easy to change what the world has grown to know, not to mention that in some cases such changes could cost millions when it comes to preserving your brand.

OTI’s logo used to be simple yet complex, coming from the name One Terrene International which means One World International, the old logo had the globe as a main focal point, since it is the world, we aim to preserve and maintain.